A friend referred me to a new online shopping service that both helps and hinders the Chamber's quest to support an increasingly old-fashioned shopping tactic - you know, going into a real store! It's a website, subscription based, free, customized and controlled by the shopper, with the promise of fashion-forward deep-discounts and early bird notification of new trends, delivered directly to you via - yup, your PC. Yes, they're on Facebook too, with thousands of "Fans."
It appears most of the retailers on board are the big boys, though I saw some hope from a family-owned LA store. Here's a clip from an early ShopItToMe blog: "What is a shocker (a quite pleasant one) is these shoes by Cynthia Vincent will be available for purchase at Target for $30 or less. Talk about a bargain!" Online convenience. Big box retailer buy-in. Savings! Trends. Here it is, local boutiques: The opportunity IS the threat. Maybe you should log in and become a ShopItToMe retailer, as a convenience to your current customers as well as a defense against losing them to the ease of this cyberdepartmentstoremallpersonalshopper. If you do, please let me know how it goes!
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