Buying commodities online is cheap and easy. Price comparisons abound. Customer reviews are at hand. Who wouldn't love the convenience? So, in my quest to see if shopping local online is indeed possible, I will move to more interesting and unique merchandise. Let's see if I can find a store within ZIP 91030 that can sell me an Ugly Doll today, say, for an emergency birthday gift. (I happen to know the answer to this: Yes; The Dinosaur Farm, 1510 Mission Street, So. Pasadena; http://www.dinofarm.com/).
So here we go: Google Local Search results for Uglydoll: 3,977 results; 4 nearby stores - all Barnes & Noble, none in ZIP 91030. Nope. If I didn't already know what I knew, I'd be in the car now driving up to Colorado Boulevard and helping the Pasadena Chamber of Commerce boost their city sales tax base instead of my own. Hmmph.
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