New Businesses in South Pasadena

Just a quick look at some exciting new businesses in town on Mission Street between the Gold Line and Fair Oaks Ave. While the recession seems to linger worldwide, there is optimism and change in the town that "would prefer not to" . . .

Here are a few to watch: The Chocolate Box is under new ownership. Stop in and say hi to Yvette-Jenine Pardo. Common Thread Studio at 1011A Mission. Creative Director Jin Kim sells fun stuff and teaches. Play area for toddlers. Jasleen is accross the street in the 1020 building. And just east of that you'll see Videotheque relocating, Bellini resizing and Zinnia opening a brand new space. Accross the street Great Harvest Bread is under construction. An email sent by owner Patricia Diaz today targeted November as opening month. Mission Ten Eleven is Ernie Hernandez - okay, so it's not brand new. But I bet many of you have not seen it yet. Stop in and tell him the Chamber sent ya. Finally, take a look at The Jane & Joe Shoppe. New owner Robin Guzman bought the boutique and is offering "Chic Clothing at Ooh La La Prices!" Robin has energy and enthusiasm and has been a terrific and tireless promoter of the upcoming ArtsFest.

This post wasn't meant to be a promo so much as a prompt. Look around! There's an energy and a spirit on Mission Street in South Pasadena, even in these tough times. So take a minute and check it out. Shop local if you live here, and shop here if you don't!